British Council launches global English language assessment tool in India
Posted on September 17, 2012
The British Council has just launched a global English language assessment tool targeted at corporates and institutions in India.
The assessment test, which is called Aptis, integrates computer, telephone and pen and paper delivery. Candidates can take it through one or more of the channels and it can be conducted from many locations around the world through computers and face-to-face interaction.
“This business-to-business product has already been launched in some countries such as Malaysia and Indonesia and is now being unveiled in India. We have consulted many of the companies in India about their requirements in testing English skills of employees and potential employees and feel that Aptis will be very successful here,” Rob Lynes, minister (cultural affairs) of British Council said.
Aptis is the first wholly British Council developed and owned English test in recent history, and has been built on an interactive platform; a fully integrated test development, management, delivery, monitoring and reporting system, with results available in as little as 24 hours. The service is available only to organisations and not individuals.
“We will work with organisations individually to customise the product according to their needs at affordable charges. The British Council has deep experience in the area and already runs the world’s largest English language test – IELTS – which is taken by over two million students and immigrants planning to go to the UK every year,” Mr Lynes said. Some of the industry sectors in India which are being targeted through Aptis include BPOs, financial and other services.
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