Dominican Republic to start destination promotion in India

Keen to tap the growing Indian outbound market, especially the Wedding and Family Travel segments, Dominican Republic made its first marketing and promotional foray in India by participating in SATTE which was held last month. According to Hans Dannenberg Castellanos, Ambassador of Dominican Republic to India, the island nation, the second largest in the Caribbean’s, is already a favourite wedding destination for Indian families settled in the US and Canada. “We wanted to expose the destination to the Indian market as well and also want to engage the Indian travel trade.  In order to co-ordinate the promotional activities in India, the embassy in Delhi, has appointed a dedicated official who will take care of promotional brochures in different Indian languages,” informed Castellanos.

There has been tremendous growth in trade and business between the two countries since Dominican Republic set up Embassy in Delhi.