The organization responsible for driving international tourism to the U.S has rebranded under a new name: Brand USA and it will soon launch the country’s first international marketing campaign. Brand USA debuted at the World Travel Market in London this week as the new name of the Corporation for Travel Promotion, along with its logo [...] Read more »
U.S. Tourism’s ‘Lost Decade’ Cost Some 500,000 Jobs
The travel industry today became the latest to slam federal rules and bureaucracy, charging that tough visa rules for potential tourists have robbed the nation of $600 billion and hundreds of thousands of jobs. Two grim facts: More Chinese now visit France than the United States, in part because it’s hard to get a U.S. [...] Read more »
‘Discover America’: US Invites Tourists with First-Ever Unified Campaign from Brand USA
It’s hard to believe that the United States has never had a unified marketing effort for tourism – but that’s about to change. The organization formed by Congress last year to market the United States to world visitors unveiled its strategy on Monday under a new name “Brand USA.” The organization was formerly known as [...] Read more »
Recent Comments